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For anyone who is doing business on the web there is no doubt you’ve been hearing about Microsoft’s latest search engine release called Bing. Bing promises a new user experience for those surfing the web. This is a pretty necessary rework of Microsoft’s previous search in an effort to compete with both Google and Yahoo. Today, there is more press coverage that is covering this launch as Microsoft is seeking to make radical changes to their business model.

Each day I am getting a large number of blog readers asking about Bing and what they should be doing to get sites ranked well on this new search engine. This is a common question whenever new search engines hit the scene or major updates are announced to a search engine’s algorithm. The good news here is that Bing appears to follow many of the same protocols as Google, the world’s leading search engine.

When looking at top ranked websites, an in depth analysis can be done to see which factors vary between top results. A recent comparison that I viewed showed that the number one ranking website on Bing was able to keep a leg up on the competition by having an older domain age, and having inbound links from websites that included the primary keyword in the referring sites title tag. In short, the top web site was successful in building inbound links from other SEO sites and directories as opposed to being from unrelated websites.

It appears as though Microsoft’s Bing search engine is using many of the same ranking factors as other popular search engines. This is good news simply because optimization of web sites take time and trying to optimize for one search engine over another may provide very mixed results. Bing likes web site that have a number of inbound links and that is pretty consistent regardless of which search engine you are trying to improve your organic results for.

Improving your organic search results is vital to your online success. Many website owners or affiliate marketers believe they can buy their way to top rankings. In turn, these ranking produce significant traffic and a profitable revenue stream. However, organic results take time and hard work. If you know where to focus, you will get to your destination much quicker. Focus your efforts on building links and optimizing your pages for success.

Another area of importance is content. Search engines like Bing look for fresh, relevant content. You want to make sure that your content is valuable to browsers and web site visitors but that it is also relevant and up to date. Consider adding a revising content on a regular basis. This helps you succeed in generating inbound links and quality scores from search engine algorithms.

You may be asking yourself which search engine you should be optimizing your web site for. Based on what I’ve seen, I’m encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a sites relevance to a search query. As always, focus on white hat methods to optimize your site and follow SEO basics.