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With all the free article submission sites and social book marketing sites, there is no shortage of self proclaimed Publicity Marketing gurus out there. Sadly most of these companies are fly by nights seeking quick profits without the true experience and ability to actually perform the task they were hired for.

It is important to realize that most of these publicity marketing firms are simply affiliates and resellers for multiple vendors as well as back link and submission sites. The problem is, with a service that is 100% outsourced the company you’re hiring doesn’t have a real understanding of how to put a solid, long-term plan together that will reap fast and ongoing results that will raise name awareness, increase website traffic and brand you as an industry expert.

Before you contact with a publicity marketing firm, prequalify them by asking the following questions: First, What genres of online publicity marketing do they cover? Here is the information you need.

For a credible campaign that has short and long-term results the firm must cover online video submission to multiple high PR video sharing sites using targeted long tail key phrases, press releases to a minimum of 20 sites that specifically brand you as an industry expert to gain legitimacy, keyword targeted links on social and news book marketing sites that provide good content to the online community an create a legion of back links to your site and photo marketing which is an ultra powerful yet highly ignored form of marketing by the inexperienced online publicity marketing fraternity.

These are the bare minimum characteristics of a solid branding and publicity marketing campaign that will yield both direct response results as well as long term publicity and branding results that will launch your company light years ahead of any other website or brick and mortar company in your industry niche.

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The process of bringing in huge amounts of powerful publicity to increase brand awareness and client conversion rate while simultaneously increasing client satisfaction can easily be achieved in just a few steps.

To start off you need to understand that publicity and marketing are actually the same thing because the former, if done properly, achieves both branding and client conversion. A business that is trying to raise awareness of a particular brand or product must first realize the cynical mind of today’s buyer.

Before a business owner can prompt a potential client to buy, you must first create company legitimacy. Legitimacy can be induced by using online methods such as web commercial uploads to video hosting sites, helpful article submissions, social and news bookmarking that answers questions for potential customers as well as video and audio pod-casting.

These methods should help the buyer by answering their questions and informing them of options as opposed to an ice cold sales pitch. By offering free information which will assist future customers with helpful, insider information will create a buzz about your company which will increase market share and sales conversion because you are proving that you are the powerhouse in the industry.

You are demonstrating to future clients that you are more concerned with guiding them through the tumultuous obstacles of making the buying decision based off of industry facts than a sales pitch. An informed client is the best client which will increase customer retention.

You will certainly find that as you begin achieving sales with this new method, your customers are more informed therefore their expectations are positioned properly which will lead to more client satisfaction.

Using this method you won’t have to be concerned about the crippling maintenance of having to satisfy the inappropriate demands of an uninformed client.

Inform those seeking your services before trying to sell them, you’ll find that the sales process is more streamlined and your customer satisfaction will shoot through the roof. There is no other sales or branding method more powerful than this.

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