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Before designing a brand new web page, website or blog, there is a lot to think about. Some things you may consider include whether or not you have chosen the right niche to focus on. Have you organized your content in a manner that works well for SEO? Also, have you chosen a URL that makes it easy for search engines to find and rank your website?

Search engine optimization of web site design is easy if you know what to do. Even if you have done all of the planning and preparation that you can to guarantee a functional website, you must consider the needs of search engine spiders and SEO.

The first step in SEO design is to start with an site designed in html. Additionally, the use of a cascading style sheet is essential. Cascading style sheets allow you to design with minimal code. This keeps your site optimized while providing a consistent look across all web pages. Your design must be simple and effective to be search engine optimized.

Make sure that each of your web pages uses unique meta tags. Your meta tags should include the site keywords you are optimizing for. The meta tags signal the search engine spiders as to the type of content contained within your site. Your web site template should always place your keyword phrase at the top of your page and end of your page.

A great technique for placing keywords in the proper location is by using your title tag with your keyword phrase. At the end of each web page, post your copyright notice followed by your keywords. One example is Copyright 2009. MySEOmadeSimple.com Marketing Expert. If marketing expert is your keyword phrase it should be included as part of the copyright notice in the footer of your web page.

Here are some additional SEO design tips that can help improve rankings. First, include your keyword phrase in an H1 header. Next, keep your keyword density between 5 and 6 percent and finally, treat your keyword phrase is in bold, italic, and underline at least once per page.

By using the right SEO design techniques you can improve the overall effectiveness of your website in the eyes of search engines. The keys it to expose keywords to search engine spiders in a simple and straight forward manner. If you want to take advantage of design to improve your rankings, keep these SEO techniques in mind and use them.

Michael Fleischner is and author and blog owner. Download a free chapter of his best selling book SEO Made Simple by visiting his blog. Learn more about improving search engine ranking with FREE SEO lessons at www.WebmastersBookofSecrets.com.

Articles are used for a variety of purposes. There are those articles that are used in the news, those that are used in books and academic papers and those that are used online. When anyone is writing an article, regardless of where it is going to be published there are ways to make it great. If you are an article writer who is just starting out or who would like some advice it can be tricky to know where to look. Here is help to show you how to write a great article in 6 steps.

Step one – make sure that you state what the article is going to be about in the first paragraph. This does not have to be a long and lengthy description, it just has to set out the theme. Do this and you will create a firm base for the article.

Step two – in the next paragraph you should aim to summarize the main points of the article. This gives the reader a taste of what is to come and will hook their attention. You should not be simply re-hashing what has been said in paragraph one though.

Step three – find a good style to write in and stick to it during each individual article. One mistake that a lot of writers make is to switch styles during an article. Doing this will only create confusion for your reader and make your article read poorly. If you are concerned about this scan through your article as you are writing it to make sure you are always in the same style.

Step four – write as though you are speaking directly to your reader in a conversational style. A lot of readers find that reading articles written in this way is much more appealing. So aim to do this when you are writing yourself, and you will be creating great articles before you know it.

Step five – always know the topic you are writing about. Sometimes this will mean doing research to get your knowledge up to scratch. All good writers only write on subjects that they are confident they can write well about. If you are good at research and can pick up on the basics of subjects quickly this is a bonus. However if you struggle to do this you should avoid unknown subjects.

Step six – never wander off topic when you are writing as this creates a very disjointed article. If you have a tendency to do this keep reading and re-reading your article as you write. While you are doing this ask yourself the question “Am I on topic?” and you will not go wrong.

By taking note of these six steps on how to write a great article you will soon be writing like a pro. Writing can be an enjoyable and even relaxing way to be creative and get paid at the same time, so follow the steps.

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Have you ever thought about your website’s title? In fact, it’s more important than you think it is. Think about that for a minute. When you surf the Internet looking for something, what do you do? That’s right, you use keywords specific to what you’re looking for. So, your title should contain words that people are going to use when they’re looking for your product or service. And, of course, it’s also helpful if your title is eye-catching and memorable.

The title draws people to your website and tells them exactly what it is you’re selling. The title itself is going to need to be good so that it ranks high in the search engines, which in turn will mean it pops up more often when people search with specific keywords than others do.

Take a look at the title in its entirety. Be sure the title tells your prospective clients exactly what you offer, while at the same time making sure that it’s search engine friendly.

Don’t make your website title the name of your company — unless the name of your company specifically contains the name of what you’re selling or something related to it, so that people know what you sell.

Let’s say you as a prospective customer are looking for pet food and you come across a website that says, “John’s Place.” That doesn’t say what John might be selling, now, does it? Instead, you’ll click on a website that says exactly what it sells, like the above-mentioned Smith Pet Foods (www.smithpetfoods.com); in that way, you know exactly what is being sold.

When picking the title for your website you want to keep in mind that you should use relevant keywords. Keywords are the words that are used in when someone does a search with a search engine.

So let’s use the example above again. “John’s Place” doesn’t really give you any keywords that are going to help people find widgets. However, “best widgets” is an example of a really good keyword or keyword phrase, and the title and website name “John’s Best Widgets” contains that keyword phrase, so that it will help people find exactly what they’re looking for when they search for “best widgets.”

Put your keywords in your title, and near the beginning of your title if you can; this will give it a higher search engine ranking. That means, your website will appear higher in search engine listings when someone does a keyword search on “pet foods.” You might even think about putting the main keyword twice.

You can do this without sounding redundant by making a phrase of it; be careful that you don’t sound redundant, because that can turn people off. So you could say, for example, “John’s best widgets; the best widgets out there.” It’s really a statement instead of a phrase, which lets you put the major keyword phrase in twice without sounding redundant.

You and make sure that your title is persuasive and gets your prospects to click on your link. The less persuasive your title is the less traffic you will have. It is important to try to say your main points in 65 characters or less.

In general, search engines limit the length of the title that shows in search engine results. Google, for example, displays the first 60 to 66 characters. That means that you have to say what you need to say very quickly.

Don’t use secondary keywords in your title. You can use these on your main page, but save your main keywords for your title, which is what’s really important. Again, your website title should be short and to the point. Don’t stuff with repetitive keywords, because you just sound desperate if you do that.

Have you recently published a website and are curious why your traffic stats may not be significant? You would think that with the volumes of people who explore the internet, you would certainly acquire a great deal of visitors. Actually, unless you have a decent placement in the search engine rankings, you will discover the amount of traffic you receive to be minimal. This is why it is critical to develop a number of one way links on the web in order to boost your search engine presence.

With all that said this will probably be the hardest thing you will have to do in order to succeed. Generating traffic on the internet can take time if you do not know what you are doing. Getting higher in all the search engines is the key because when someone searches you’re particular product, or industry you can be close to the top which usually means you have a trusted site.

Most people read articles on other various things online about how to generate traffic by link building, and think that its all they have to do. However, if you are looking to bring you’re site up in the search engines you will need to increase the volume of one-way links because when it comes to search engines these are the most valuable for you’re site.

Search engines run off of one links to your site primarily. The more one way links that you have the more popular it seems to the search engines hence moving it up into he rankings. Now with that said most people are sitting there wondering how they are going to generate more one way links to their site. Well that really depends on you, because there is a hard way and also an easy way.

Relevancy simple refers to placing links on websites of similar subject matter. Using grandfather clocks as an example once again, it would be best for the links to be placed on sites dealing with clocks, collectibles, or antiques.

There are many people out there who frequent messages boards, putting up one post after another. One of the reasons why they post a lot on in forums is due to the fact that they may have a link to their site in their signature on the site. Having a one way link on your signature will allow other posters who have sites to do a link exchange with their site. Once you start getting a lot of these you will be setting yourself up for success.

If you are a blogger then you will want to post you’re one way link back to your site on blogs as well. The objective here is getting you’re link to the site on as many possible places on the internet. If you post your link on the internet search engines will not ignore them so they will always get picked up.

Also, when you buy links you can be confident that the links will be relevant. A reliable link building service will have access to scores of locations that cover a multitude of different subject matters. As such, they can easily match your website with relevant link placement. And, of course, they can do this in a relatively short amount of time.

If you are looking for a boost in the search engines, you will need one way links. Buying links is the best strategy to handle this task. Yes, it is as simple as that.

In essence, online reputation management is the process of ensuring that any bad news that get published about you is buried under hefty piles of good news so that it doesn’t get found.

Although it began as a method for the rich and the famous to hide their personal or embarrassing goings on, it’s becoming more and more common among not so rich or famous.

“Googling” potential business partners or associates is not uncommon to the point where someone could easily be tarnishing your reputation in the business world without you even knowing.

In these enlightened times, the net is alive with information and with the rise in popularity of the blogging, face book etc it is now easier than ever for any disgruntled client, customer, lover, journalist to paint a less that savoury picture of you.

This is where the services of a top search engine optimisation company (such as ourselves) come in. In some instances, we can completely remove some of the harmful information from the listing, but this is very difficult to achieve. We then basically create mountains of better, more complementary information such as blogs, websites, content etc. and promote it up the search engine results rankings so that it pushes the harmful stuff down into the depths of nowhere.

This has the effect of pushing the unwanted material down the rankings onto the second or third page where it will do less harm to your reputation, as the complementary material moves up to the top page.

A search in Google for Kate Moss will show that she has recently had her name cleaned. As in the listings all of the more salacious stories about her are on the second and third pages and the top ten results are filled with only positive listings. In light of her recent news worthiness this would not be the case if the results were ranking completely naturally.

Google works in much the same way as the rest of the world in that bad news travels further than good news, so having good news out there is essential if you don’t want surfers all over the world to read negative things about you.

Did you know? When your site is presently listed by Google further submission can not speed up matters. If you are trying to locate the page where you have to submit your site, simply search ‘Google submit’ in Google. It is understandable that their page would rank on top of the list but you could attempt several other ways for them to decide on your site.

Google can index your site fast if you have links with other sites which have heavy traffic. Using the several online directories would however be the simplest and most effective way to go. Google tends to check the higher ranking directories fairly regularly and new links from those sites are likely to get indexed.

The choice is between free and paid subscription directories and you have to pick your choice depending on the money available. Business directories which also have similar interest areas as yours are good since Google is always keen to find links between the two, when indexing your site. The area of operation between your site and the business directory ought to be common.

The sure shot way to get top rankings with Google is to get listed with DMOZ, sometimes called an Open Directory. This is however not the instantaneous way to get Google notice your website. DMOZ might take weeks or months to enlist you. This is because a category editor personally evaluates every site that is submitted and it all matters where in the line your site is located. One piece of advice, if you do plan to submit to DMOZ make sure you read the submission guidelines carefully and comply fully with what they ask.

Another proven way to get noticed by Google is to submit articles to sites which take articles. Nearly all the worthy article sites allow you to leave behind your tell tale signature box called ‘About the Author’ or ‘Author Resource’. It’s here that you can include a link back to your site.

If the articles are good, then your articles could also be chosen by other sites for inclusion and this is another advantage of writing articles. It is mandatory for them to use the resource box so that you can access a free link to your site. This is yet another chance for Google indexing your site and if the topic of the article is in line with your business then chances are that you would get increased visitors to your site as well. To sum it up, while you have the option of direct submission to Google, you could also try directories or article writing, which could bring quicker results.