The jewel manufacturer expands the domain Put out and step the circle products on a grand scale
May 19th, 2009 Posted in uncategorized | no comment »When the whole world is economizing on food and clothing and spending severe winter, but the jeweler still puts out all kinds of and steps circle products on a grand scale: The glasses, suitcase, sports shoes, perfume bottle, meal wine have, furniture In their view, ornamental things with practicability are worth ” making the investment ” than the like product there is jewelling, And sell well even more than jewel.
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The jeweler expands the range of product
The more expensive, the more scarce thing, the better sell. This is the first creed of a market of luxury goods. This spring, in blush heartbeat, for wealth that rolls in still as people, the jeweler is undoubtedly the biggest beneficiary of this creed. But even to this day, the whole world is economizing on food and clothing and spending severe winter, the jeweler is still flushed with success, self-satisfied.
“People generally think that it should be cautious to put out the new products now. But I do not think so. ” American jewel designer David Yurman has put out one’s own first glasses series recently, and this release from him one new perfume separated by, less than half a year even. “You must have enough confidence and enthusiasm to believe everything is all possible. “He says.
Two years ago, when Yurman just germinated the thought which designed the glasses out, he thought that it is a very natural step to grow from jewel to the glasses, because the two are ornaments. The woman style glasses of David Yurman have followed the classical model of jewel of this brand, for instance chain, mat,etc., the material select for use more gems such as 18K gold, diamond and yellow quartz, amethyst, white agate,etc.. “As a designer, I touch that richest field through the jewel, what made me excited even more is, I can still keep the one’s own one aesthetic while exploring this field. ” Yurman says.
Certainly, the jewelers are always all conniving at the spending aesthetically freely of the designers. In 1924, Cartier made out a superb cigar box of person who blows flute, one year later, more luxurious Egyptian stone coffin cigar box came out, have two Funckes’ head then that gem cluster round above. Nowadays, Cartier jewel products are more multifarious, design the pen of the inspiration from inlaying and boring the lighter with platinum to regarding various rare animals as, and the luxurious suitcase series of newly-increased Marcello de Cartier last year.
In 1985, Chopard put out a happy diamond perfume bottle for the 125th anniversary of the brand, because the response was very warm, the cream of body and shower juice bottle come out one after another. 5 years ago, Chopard marched into the field of accessories formally, ornaments, stationery, bag,etc. came in a continuous stream on silk scarf, desk, also opened Chopard life accessories masterpiece shop in Kuwait and Dubai respectively last year.
Want for satisfied super rich stratum luxurious consumption that rise violently constantly, all brand attempt, it stretches feeler to to be originally strange field. Since the high fashion brand has already brought wrist-watch within the catalogue, has peddled the jewellery with all strength in the commercial city of the clock and watch, certainly so traditional jewel brand has to expand the product line trying every possible means too.
“I want to dress up the woman from head to foot, including the shoes, bag, hairdo. ” Italian jewel designer Roberto Coin says. Earlier this year, his jewel brand of the same name begins to put out the edition 24K gold-plated sports shoes with a limit on quantity and magnificent evening clothing handbag which is covered with white and brown diamonds. In Coin’s view, the fashion accessories can reflect the management wrist that a jewel brand adjusted to changed conditions. Moreover, these self-important and expensive accessories are sold only in the monopolized shop of the straight camp of the company, Coin so as to distinguish the masterpiece shop and general authorized retailer too. “The more unique goods in the store are, the more interesting the customer feels.” He says, the new goods in the store include a desk which is covering 24K goldleaf, one and sew all over diamond and 18K money bodice of the pearl recently, and one makes so as to 15K King, inlay the iced device of 12 carats of garrulous Champagne that get into.
2 years ago, when the jewel brand Utopia of Milan take the first step to the accessories circle of the fashion, what they thought of at first is women’s shoes, but because can not find the manufacturer suitable, this plan is stranded. The substitute is a set of pearl bulb of fritillary caviar tablewares sold for 16000 dollars, ladle and one one hundred sheets of handles among them was all carved with gold red injection crystal. You can still find it on the catalogue of Utopia nowadays.
“I have considered the cap too. ” Vice-president Anna Gaia of Utopia say ” the heavy fur cap that wear winter, some jewel is certain to be very beautiful at decorating. ” Her imagination will be probably realized in 2009. Because fashion world next to it predicts to be season, in 2009, people fill in wardrobes that shrink suddenly with various accessories.
“When people subdue the expenses which buy the clothes, they will probably spend more money on the accessories, let the old clothes take on an entirely new look with them. ” Author Mary Gehlhar of “guide that the fashion designer survives” points out, ” everything will be big and sumptuous, this is suitable for various accessories: Belt, shoes Bag. ” In the face of the incomparably fragile economic current situation, other jewelers put the eyes farther. Over the past 25 years, the jewel craftsmans of Lotus Arts de Vivre have been devoted to studying the accurate craft such as beetle shape gem inlaying and Nepalese gold vessel,etc. all the time. But in autumn of this year, this jewel brand put out more than 50 pieces of exquisite furniture and large-scale house ornaments without a break, they seem to be tailor-made for the halls of those fashionable resort hotels which stress environmental protection and the collector’s luxurious house of the Asian art. The masterpiece among them is a hawk that carves with wooden root of Indonesian peach blossom with 7 meters long monoblock, its claw, mouth and tail feathers are all silver. The sculpture sold for 605090 dollars of this fund is made in time consuming 14 months by 17 craftsmans.
“This is our interior decoration of attempt for the first time.” President Rolf vonBueren of Lotus Arts de Vivre points to a set of crocodiles made of diamond, ancient skull, wood and silver-plated iron and furnishes and says, “moreover, the house product sells well than the jewel, more easy-to-understand.”
