Toronto And The Mens Magazine Market
Nov 11th, 2010 Posted in news | no comment »What a great invention is the magazine. Magazines can take a field of interest and cover it in words and pictures without the distraction of motion and sound. In Canada, the Canadian magazine industry us centered in Toronto, ON. Many magazine publishers have found that the Greater Toronto Area, home to over five and half million people, can support a monthly. The Toronto mens magazine field is well served and extremely competitive. There are magazines for every taste and interest.
A mens magazine can tell stories in words and pictures about topics of interest to men. Glossy photos of scantily clad women is only one possibility for mens magazines. Sports, mens fashions, business, entertainment, cars and other gadgets are all suitable topics. But, sure, scantily clad women help.
Magazines are portable. It is one thing to bury yourself in your smart phone when you are lucky enough to get a seat on the morning commuter train. In Toronto, the commuter train is called the GO train. It runs from Oshawa, 60 kilometers east of TO, to Oakville, about the same distance east of the city. There is something about pulling a travel magazine out of your briefcase and reading up on Caribbean vacation destinations that is so much more in keeping with a vacation mood than looking for the same material on your laptop.
In Canada, it is common for a major newspaper to include a monthly glossy magazine. Subjects of these types of full color magazine inserts include a monthly business magazine, a quarterly glossy dedicated to automobiles, an annual brides magazine and a travel magazine. The Toronto mens magazine section has fewer entries.
The largest circulation genre in the industry are celebrity gossip magazines. Of the big glossies, women’s fashion mags including bridal magazines, are number two. As for the mens magazine genre, the range of sub-genres is long. The mainstream general interest mens magazine covers fashion from a very conservative perspective and combines this with bright, sardonic writing and soft focus photo spreads of attractive starlets.
What a long journey mens magazines have travelled. Key to the evolution of the modern mens magazine was the 1960 Lady Chatterly case. D. H. Lawrences Lady Chatterly was a 1920 novel about a sexual affair between the wife of an aristocrat and a common gamekeeper. The sexual scenes were explicit. The case was a challenge to the sale of the book in the UK on the grounds that it was obscene. When the court found that people should be free to read obscene materials, the mens magazine industry was born.
The sports magazine industry has as many genre as there are sports, and then some. The best ones feature breathtaking action photos of athletes in the the throws of the competitive spirit. Again, the competition for and vetting process of articles ensures a quality far in excess of what is commonly available on the web.
The greatest magazine market in Toronto is the Toronto Sports Magazine market. The mens magazine market is the most poorly served genre. It seems the product imported from the United States is too much competition for a made in Canada attempt.
Canadian Travel Magazine offering articles on fashion, lifestyle, fitness, and other related topics.
